Warm-Up posts are stream-of-consciousness. No structure, just random thoughts on a specific topic. They’re for quick concepts or ideas to be put into word as they come up. Consider it a spit-ball on this blogs wall.
JAN 22 – Indycar needs a video game – the fact that it doesn’t is alarming. Granted, it’s expensive to develop a top-shelf, AAA video game title. Formula 1 pays handsomely for their yearly game, but the return they get on that is through the roof. Look at a website like IGN.com – you’d never see F1 referenced, ever, if it weren’t for the video game they have and the fact that it’s actually good.
Indycar doesn’t have the depth of pocket Formula 1 has, so why not get creative?
Look at a game like this, that’s currently in development. The project is asking for around $15,800 in funding to get the project off the ground and finished and it’s already over 50% funded. $7,000 from Indycar could finish the rest of the funding and morph the project from a game lacking identity, to a licensed project with a real car and a real track?
For $7,000 why couldn’t Indycar request the following: renaming of the game to reflect Indycar and its involvement; switching the F1-style open-wheel car to a DW12; inclusion of Indianapolis Motor Speedway as a race-able track; billboards at all other tracks in-game used to promote the series and the Indy 500?
And the return on that investment would be associated with every web impression, game preview, and review on each video game website it finds itself on; every fan-made Youtube video; every Indie-game message board it’d be mentioned on; Twitter, Tumblr, Facebook. Etc.
I think the ROI would be heavily in Indycars favor. It’s just a matter of someone being made aware and a trigger being pulled. They have until Feb 17th.